01Getting started
Online shop · inventory management · Accounting

Your online shop with real B2B wholesale.

Sell to consumers and business customers from one catalogue. With customer groups, tiered prices and purchase on invoice.

30 days free no credit card Servers in Germany

From 49 €per month, one price for shop, warehouse and accountingSee pricing

dein-shop · Catalogue · B2B Live
Order B-2026-0184
Business customer · Purchase on invoice · 30 days
SKUArticleAmount
A-1042Work glove size L · 50 pairs312,50
A-2210Cable ties 200 mm · 20 bags118,00
A-3390Safety goggles clear · 30 pieces204,00
A-4507More items (4)641,20
Net at B2B price −18 % 1.275,70 €
Shipping rule active · Invoice with ZUGFeRD goes out automatically.
32
languages in the shop
0
third parties
2
customer types, one catalogue
1
One system instead of four
02Starting point

The problem

A plain shop isn't enough when you also sell to businesses.

Consumers and business customers need different prices, different payment methods and different rules. Standard shops solve that with plugins — or not at all.

  • 01

    Standard shops can't do real B2B

    Customer groups, tiered prices, approval and purchase on invoice only exist as expensive plugins — which get in each other's way.

  • 02

    Inventory management runs separately from the shop

    Warehouse, purchasing and stock in separate software — constantly maintained twice, constantly out of sync.

  • 03

    Accounting and DATEV are disconnected

    Exporting invoices, reformatting them, sending them to the tax advisor — every month costs you an evening.

  • 04

    That is why four systems that belong together

    Shop, inventory management, accounting and AI all hang on one database. What gets sold is booked — with no export.

One catalogue Two customer types. One shelf.

Consumers see gross prices, business customers see their tier. Same items, same stock — only different prices.

03Origin

The name

What does «Booklera» mean?

Book
Capture + Structure

All orders, products, stock levels and invoices — in one place, neatly organized.

+
Lera
Learn + Develop

Booklera shows you bestsellers, low stock and margin per product — you get better every day.

A system that makes your shop organized and better.

04Solution

Why Booklera Shop

Four systems that finally belong together.

Real B2B

  • Customer groups with their own visibility rules
  • Group and volume prices
  • Approval of new business customers
  • Purchase on invoice with payment terms

From Pro

Inventory management included

  • Warehouse with booking history
  • Atomic stock levels, always in sync
  • Purchasing with CSV/Excel import
  • Order suggestion and goods receipt

In every plan

Accounting & DATEV

  • Invoices with ZUGFeRD
  • Credit notes and open items
  • DATEV export for your tax advisor
  • No reformatting, no retyping

Export from Pro

05Process

How it works

Ready to sell in four steps.

Shop · Catalogue Imported
Items in the catalogue1.284
of them with variants412
Import from the wholesalerCSV
Images added by AI318
Customer groups4
Tiered prices set96
B2B unlocked37
Standard payment term30 days
Orders today62
of which B2B18
languages at checkout32
Abandonment rate7 %
Invoices created62
with ZUGFeRDall
Shipping rule appliesZone 2
Ready for DATEVyes

No export between shop, warehouse and accounting. One click to the next step.

Your brand · your shop window
The storefront A shop that looks like you.

Your own colours, your own logo, your own domain — in 32 languages, for phone and desktop. Business customers see their prices once they log in.

06Features

Features

Everything a shop with wholesale needs.

Sell

Products & variants

  • Sizes, colours, pack sizes
  • With images, EAN and stock status
  • Import via CSV / Excel

From Pro

Customer groups

  • Visibility per group
  • Consumer and business kept apart
  • Approval of new customers

Pro / Business

Group & volume prices

  • Individual terms per group Pro
  • Volume discounts via tiers Business
  • Automatically in the cart

From Pro

Purchase on invoice

  • Payment term per customer
  • Open items in view
  • Payment reminders for business customers

In every plan

Warehouse & stock

  • Booking history per item
  • Atomic stock levels — always in sync
  • Goods receipt from Business

In every plan

Invoice, ZUGFeRD & DATEV

  • Automatic invoices with E-invoice
  • Credit notes and returns RMA
  • DATEV export from Pro
Plus

Discount codes, reviews with manual approval, search with filters and quick order via SKU for regulars. AI for product texts runs on our own servers — no customer data leaves the house.

Business customers Ordering like among professionals.

Quick order via SKU, tiered price in the cart, purchase on invoice. No call, no quote by email, no follow-up question.

07Prices

Prices

Simple, transparent pricing.

Try free for 30 days · no credit card · cancel anytime. With the annual plan you get two months free.

Basic
49 €/ month

1 team member incl.

For the start of your online shop.

  • Products with variants & cart
  • Stripe checkout
  • Warehouse, shipping rules & discount codes
  • Own subdomain dein-shop.booklera.de
  • Invoices with ZUGFeRD
  • Shop in 32 Languages
Try for free
Pro popular
99 €/ month

Up to 5 Team members

For shops that also sell to businesses.

  • Everything in Basic
  • Customer groups & group prices
  • Purchase on invoice with payment terms
  • DATEV export
  • Own domain
Try for free
Business
199 €/ month

Up to 15 Team members

For wholesale with purchasing and goods receipt.

  • Everything in Pro
  • Tiered prices by quantity
  • Purchasing, order suggestion & goods receipt
  • Priority support
Try for free
Enterprise
On request

Unlimited team size

For merchants with special requirements.

  • Everything in Business
  • Custom integrations
  • Dedicated contact person
Get in touch

All prices plus 19 % VAT. Annual plan = ten monthly payments, two months free.

08Trust

Privacy

Your data stays your data.

GDPR by design

Audit log, soft delete and data export built in from day one.

Servers in Germany

Hosted at Hetzner — nothing is stored abroad.

No third parties

AI, email and analytics run on our own infrastructure.

32 Languages

Sell across Europe — shop and invoices in your customers' language.

Try free for 30 days. No credit card, no minimum term, no sales call to fend off.

09Questions

FAQ

Common questions

Can I sell to consumers and business customers at the same time?

Yes. From one catalogue you sell to both: consumers see gross prices, approved business customers see their group and tiered prices plus purchase on invoice.

Do I need separate inventory management software?

No. The warehouse is built right in — stock is always in sync with the shop. Purchasing, order suggestion and goods receipt come with the Business plan.

How does the accounting work?

Invoices are created automatically — with ZUGFeRD/e-invoice. Credit notes, open items and the DATEV export are part of it; the export from Pro.

Can I use my own domain?

Yes, from the Pro plan you connect your own domain. On the Basic plan your shop runs on a Booklera subdomain.

Where is my data stored?

On servers in Germany, GDPR-compliant. AI, email and analytics run on our own infrastructure — nothing goes to third parties.

Ready for your shop
with wholesale?

Start in a few minutes. 30 days free, no credit card required.